- 《Journal of Public Policy and Marketing》
- 语言：外文
- ISSN：0743-9156
- 核心刊：;Scopus;SSCI社科引文索引(美)(2020);
- 收录情况：Arts & Sciences VI Collection;Business II Collection;For-Profit Academic Arts &
- 周期：半年刊
- 影响因子：2018:2.457;2017:2.179;
- 学科分类：经济学
- 简介：Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes ...
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- 简介：Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. Published every six months, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.
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- 出版地： American Marketing Association;311 South Wacker Dr, Suite 5800;Chicago Illinois 60606-5819
主题范围： Articles, review articles, commentary and book reviews on a wide variety of subjects that apply to advertising, populations, legal developments and public policy in marketing.-
- 来源数据库：
- JSTOR (1665－)
- atypon Link
- EBSCO检索平台
- Business Source Premier
