- 《International Review on Public and Nonprofit Marketing》
- 语言:外文
- ISSN:1865-1984
- 核心刊:;Scopus;
- 收录情况:Academic OneFile, Expanded Academic, Google Scholar, OCLC, Research Papers in Ec
- 学科分类:经济学
- 简介:The International Review on Public and Nonprofit Marketing explores marketing topics from an interdi...
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- 简介:The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas between participants of varied backgrounds. The International Review on Public and Nonprofit Marketing publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews. Officially cited as: Int Rev Public Nonprofit Mark
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- 来源数据库:
- SpringerLink电子期刊及电子图书 (1997-,部分从创刊/首卷开始 多出版类)
- Springer Online Archive Collections(OAC)--Springer回溯数据库