- 《Journal of Marketing Theory and Practice》
- 语言：外文
- ISSN：1069-6679
- 核心刊：;Scopus;
- 收录情况：Scopus
- 周期：季刊
- 学科分类：经济学
- 简介：The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles...
更多...-
- 简介：The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
隐藏-
- 出版地： M.E. Sharpe Inc.;80 Business park Drive;Armonk New York 10504
主题范围： Contains articles addressing contemporary marketing issues.-
- 来源数据库：
- EBSCO检索平台
- Business Source Premier
- JSTOR (1665－)
- Taylor & Francis ST Journals (informaworld) (1997－)
