- 《Journal of Direct Marketing》
- 语言：外文
- ISSN：0892-0591
- 学科分类：法学 心理学
- 出版地： John Wiley & Sons, Inc.;111 River Street;Hoboken New Jersey 07030-5774
主题范围： TITLE CHANGED to Journal of Interactive Marketing. Original articles that extend or contribute to our knowledge of direct marketing or that change the way direct marketing is viewed, studied and practiced.- 来源数据库：