- 《Journal of Advertising》
- 其它刊名：J ADVERTISING
- 语言：外文
- ISSN：0091-3367
- 核心刊：;Scopus;SSCI社科引文索引(美)(2020);
- 收录情况：Arts & Sciences VI Collection;Business II Collection;For-Profit Academic Arts &
- 周期：季刊
- 影响因子：2018:3.518;2017:2.88;2013:1.169;2012:1.016;2011:0.985;2010:0.847;2009:1.165;
- 学科分类：经济学 控制科学
- 简介：As the premier journal devoted to the development of advertising theory and its relationship to prac...
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- 简介：As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
隐藏-
- 出版地： M.E. Sharpe Inc.;80 Business park Drive;Armonk New York 10504
主题范围： The journal of the American Academy of Advertising. Original articles selected through blind review of a theoretical, empirical, methodological or philosophical nature which advance advertising knowledge.-
- 来源数据库：
- EBSCO检索平台
- Business Source Premier
- 国家科技图书文献中心文献检索
- JSTOR (1665－)
- Taylor & Francis ST Journals (informaworld) (1997－)
