- 《Quantitative Marketing and Economics》
- 语言：外文
- ISSN：1570-7156
- 核心刊：;Scopus;
- 收录情况：ABS Academic Journal Quality Guide, Academic OneFile, Business Source, Cengage,
- 影响因子：2017:1.000;
- 学科分类：经济学
- 简介：Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Econ...
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- 简介：Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ
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- 来源数据库：
- SpringerLink电子期刊及电子图书 (1997－，部分从创刊/首卷开始 多出版类)
- 国家科技图书文献中心文献检索
- Kluwer电子期刊 (1997－)
- Ingenta Connect
- Springer Online Archive Collections(OAC)--Springer回溯数据库
- Ovid检索平台
