- 《Journal of International Marketing》
- 其它刊名：J INT MARKETING
- 语言：外文
- ISSN：1069-031X
- 核心刊：;Scopus;SSCI社科引文索引(美)(2020);
- 收录情况：SOCIAL SCIENCES CITATION INDEX;Scopus;SSCI社科引文索引(美)(2018);SSCI社科引文索引(美)(2018);SS
- 周期：季刊
- 影响因子：2018:3.375;2017:3.6;2013:2.000;2012:2.050;2011:2.900;2010:2.975;2009:1.590;
- 学科分类：经济学
- 简介：Journal of International Marketing is an international, peer-reviewed journal dedicated to advancing...
更多...-
- 简介：Journal of International Marketing is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter. JIM is geared toward both international marketing/business scholars and practitioners at senior– and mid-level international marketing positions. JIM's primary objective is to bridge the gap between theory and practice in international marketing. Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods. The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors.
隐藏-
- 出版地： American Marketing Association;311 South Wacker Dr, Suite 5800;Chicago Illinois 60606-5819
主题范围： Peer reviewed articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews.-
- 来源数据库：
- Business Source Premier
- JSTOR (1665－)
- atypon Link
- EBSCO检索平台
